Ulara Nishitani, (CEO) is a former game producer, game data analyst at Electronic Ars / Playfish Japan from 2010~2014, founder CEO of a game marketing agency Wekids, and founder / brand manager / CEO of esports organization Rush Gaming. Ulara has worked in various areas including game development to publishing, marketing to community management, and also corporate mergers and acquisitions. She handles the player contracts, sponsorship deals, and does also takes creative direction initiative as a brand manager.
Ulara graduated from Keio University in 2010, and joined Unoh Co., Ltd, a company later acquired by Zynga. Later on she would become the first member in Playfish’s Japan branch during its establishment, a time period where she gained experience in game development for games like FIFA mobile in Japan and Tetris Monsters. In 2014 she founded her own agency and 2018 founded Rush Gaming to pursue her dream to create an org where talents shine.
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Grow uP eSports is a multinational organization with 17 years of experience in Esports. We compete, manage talent, organize tournaments and seminars, while helping brands to reach the millennial audience through innovative marketing strategies.